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Life-long crafter, Katrina, creates beautiful illustrated cards.

11 August 2017

Designer Spotlight: Mum and Me Handmade Designs

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Business Savvy Illustrator and Card-Maker, Katrina: “The biggest thing I have learnt in all these years of business, is adapting… If I didn’t adapt I wouldn’t be in business today.”

My name is Katrina and I started Mum & Me Handmade Designs in 2005 when my eldest was 6 months old. I attended markets with my Mum (Mum is the Mum in Mum & Me Handmade Designs) for the next 9 years. I opened my Made It Shop in 2013. I now have 3 beautiful girls, 12, 10 and 7. We moved to the beautiful Sunshine Coast, living on acreage exactly 1 year ago and haven’t looked back. We are 20 mins from the beach and not far from a little town that I drive to every day to the Post Office. Mum and Me HD is my full-time job.

A flat-lay of Katrina’s unicorn designs with a range pink and gold stationery

It was always a dream of mine to live on acreage and so when the opportunity arose one year ago to make this big move, we did it! It also meant finding options for a new creative workspace, as this house was just not going to be big enough for a home office. So, after scrolling through Pinterest for ideas, we decided to convert an old shipping container into my new office. I feel more organised having this separate space.

The Mum & Me Handmade Designs workspace transformation: “After scrolling through Pinterest for ideas we decided to convert an old shipping container into my new office.”

A fresh new look for a sea container; Mum and Me Handmade Designs’ organised new studio.

I love Instagram and Pinterest. My creative process for my cards is always to sketch in my book before I draw my designs in Illustrator. I take lots of time in Illustrator before the final product is ready for print. Often my final artwork is nothing like the sketch. I just have so many ideas in my head that I try to allow the creative process to happen naturally.

Katrina at work: “I just have so many ideas in my head that I try to allow the creative process to happen naturally.”

If I’m struggling with the design, I usually stop and put that design away until I feel inspiration for that artwork. Usually, the more time I spend on designs like these, more often I’m not happy with them and I won’t use that design. The easier flowing ideas tend to be designs that I love and tend to be my best sellers.

Handmade birthday card design with a princess theme

I have always had a love for handmade. My mum is very creative and she has taught me to Knit, Crochet and Sew. Growing up, we wore clothes that mum made. She also instilled in me the love to create. We both always have a creative project on the go.

Styled product flat-lay ready for shooting: “I create all my own artwork, print, fold and cut all my cards myself. Handmade means everything.”

My mother-in-law also played a big part in me starting my business. We both attended a card making class and that’s where the ideas of starting a handmade card business started. When my daughter was 6 months old, my mum and I decided to start doing markets together. This is when I started selling library bags and greeting cards and I discovered just how big the handmade community was. And wow, it has grown over the years!

Geometric heart Mother’s Day card design

I create all my own artwork, print, fold and cut all my cards myself. Handmade means everything. It’s just been such a big part of my life growing up and I hope that I pass this on to my girls too.

Card cutting in progress; the completed card in a styled flat-lay product shot

Handmade brings communities together and, especially in the online world, the support is amazing. Working from home can be very isolating, but every day I have some sort of communication, be it through Instagram Pods, FB groups or through the Handmade Cooperative, which helps support Australian handmade businesses.

“Life doesn’t have to be perfect to be wonderful” typography wall art

When I started out, there wasn’t a lot of info on starting your online handmade business and so it’s amazing to see sites like Made It, who host a Sellers Group to bring the handmade community together and offer a safe place to ask questions, and who also creates a platform for us to sell our items.

Set of 5 illustrated cards: “Handmade brings communities together and, especially in the online world, the support is amazing.”

I love the idea that it is an Australian Business is providing a platform for Aussie Sellers. I also love that when people google my products that often it’s my Made It Store that shows up first.

Handmade monochrome Father’s Day cards

I think it is important to always have a business plan. Know how much everything costs and what it costs to run your business. Work out how much of an item you need to sell to make running your business worth-while. I love writing lists and goals. This way I can see if I’m on track.

A set of wedding cards by Mum and Me Handmade Designs

The biggest thing I have learnt in all these years of business, is adapting. I’ve changed my products, designs, procedures etc. over the years so that it works for my business. If I didn’t adapt I wouldn’t be in business today.



Visit Mum and Me Handmade Designs to find original card designs for every occasion: mumandmehandmadedesigns