Tell us a bit about yourself
Hi there my name is Marina! Born and bred in beautiful Western Australia I am lucky to live a stone’s throw from the beach in the northern suburbs of Perth. I met my wonderful husband, Scott, when I was 17 (we recently celebrated our 20th wedding anniversary!) and we have three gorgeous fast growing boys, Ryan (17), Frazer (15) and Hudson (9 and a half!).
Can you explain your craft/art and the material you like to use?
My work is created using synthetic polymers or ‘resin’ as it is more commonly known. I use a variety of brands and types of resins as each one is suited to a different purpose. Resin is quite finicky to use but nothing beats the a-ha moment when you pop it out of its mould and it’s actually worked!! Thankfully my reject pile is getting much smaller as my understanding of the limits and possibilities of this product grows.
I like to use bio-resin (made from industry waste) to be kinder to the planet, but this is not always suited to the product I am making. To counteract this my studio is eco-friendly and my home is energy sustainable – it’s nice to think my art is not impacting on our world!
Where do you get your inspiration and what is your creative process?
After having my third boy, with a 5 year gap between babies, I was constantly asked if I was ‘disappointed’ that I had had another boy or had I been hoping or trying for a girl. I definitely got the feeling that people felt boys were a letdown. But guess what! Boys are awesome! They are noisy, funny, inquisitive, loving, kind and really bring the life into life! I made my Let’s Celebrate Boys range to highlight that we really do need to celebrate all the quirky things that are our boys! There are Nerf fights and fart jokes galore – but the world would be pretty boring without them!
This was the inspiration to starting Resinating – to create products for boys with their interests in mind. I drew inspiration from the things my own boys were into – army men, superheroes, bugs, dinosaurs and of course Lego! At first this was my only line, making women’s jewellery and homewares for myself only (I am the accessory queen!!), but soon the demand from women for these items grew (and I do so love making them) that I incorporated them into my range. Now Resinating is all things resin! Helping to make the world a more colourful place!! (Just add colour – you can’t go wrong!)
How long have you been creating and how did you get into craft/art?
Since forever! My mum and my Grandma were awesome crafters and something was always going on. Patchwork quilts, cake decorating, knitting, sewing school uniforms for the uniform shop or our ball dresses, crocheting, Hobby Tex, embroidery, pickling vegetables, making jam - it was all happening growing up so being exposed to this couldn’t help but rub off on my sister and I. My Dad and Granddad were also always pottering in their sheds – dreaming up and creating everything from go-carts to our actual houses!! How could I not get the handmade bug!
I got my first ‘real’ sewing machine when I was 19 and so started a love affair of sewing clothes and homewares. (My boys always had pretty cool shorts, pants and pyjamas when they were young – not so much now!) Then scrapbooking took off and this played right into my love of stationery and paper crafts!! All this had to take a side step with the full time running of my husbands and my fresh produce shop. Selling this in 2010 allowed me to try new crafts again – resin being top of the list! And it was love at first pour!
How did you come up with your business name?
RESONATE (verb: res-o-nate)
: to affect or appeal to someone in a personal or emotional way
: to evoke emotion
: strike a chord
My business name RESINATING is a play on the word 'resonate' as I hope that when people look at my pieces they resonate, or strike a chord, within them. Be this a memory (from my vintage themed vases "My Mum had one like this!") or a childhood love (dinosaurs, Lego, insects) or an emotion (joy, delight, amazement) or a favourite colour ("I LOVE that colour!"), I really hope that my pieces - handmade with love - resonate within!
What resources 'have or do you' use to help your creative pursuits (i.e. groups, classes, shops, websites etc)?
With regards to my resin art I am a learn-as-I-go kind of girl. Trial and error is my biggest teacher! I am inquisitive and always trying new techniques. I also like to contemplate the medium of resin as I am creating and think of its limits and possibilities and go from there.
With regards to the more business side of my craft I can’t go past Create and Thrive, Secret Bloggers Business and Blog Society.
I am also lucky enough to be able to pick the brains of the lovely ladies in a handmade group I belong to online with regards to all things business and making. The Madeit forum is a great place for information regarding selling on Madeit – it’s great to read how others do things.
What's your best advice for someone starting up?
Don’t worry about what others are doing – just concentrate on your own stuff! It is so easy to get bogged down in how ‘everyone’ else is doing things that you quickly lose sight of your own path. Plus it takes up so much mental energy to be constantly worrying about others in this way! Put that energy into your own pursuits.
Do you have any advertising/promotion tips for sellers to be successful?
You need to remember that it’s constant work – always listing new items or tidying your store and so much promoting! It is not really a ‘set up and they will come’ kind of world anymore!
As an introvert by nature it is hard for me to do the hard sell so I find posting on social media is the best way for me to keep my shop in people’s minds. Facebook, Instagram and Pinterest are my main three that I use - I like to use my Instagram account as a glimpse at the life behind the shop. I sort of ebb and flow with posting and need to get a whole lot better at this! Again that’s the introvert in me.
I also have a pretty but basic website which links back to my Madeit store for online shopping! I like to go to a select few markets each year to interact with customers and really get a feel for what they are interested in first hand. I thoroughly enjoy meeting my customers and this is a great way to get instant feedback – good and bad!
Can you share any lessons that you have learned the hard way?
There are no new ideas – just ideas! This is why it is important to be true to yourself. If you are then there will always be a little bit of you in everything that you make and your ‘thing’ won’t be the same as everyone else’s ‘thing’! I think at times I have been too bogged down in worrying about this instead of just letting the creative process happen.
What do you like to do besides creating?
On considering this question I realised that creating is a huge part of my life!! Be it different recipes to try, sewing some new cushions for my home or teaching myself to knit, I am always creating!!
So what else do I do? Well I am a closet hippie so I am always interested in reading about and trying new ways to be more sustainable in our lives. My home and studio are run with this in mind. Being so time poor, at the moment I am focussed being mindful and present in the moment!! This is a work in progress!
My boys are huge sportsmen so my spare time is often spent cheering them on pursuing their dreams. There is nothing better for a parent than watching their children doing something they love! For my boys it is baseball. My oldest two have and continue to represent Western Australia at a National and International level, and my youngest son wants to follow suit! I have become a Level 2 National Accredited Baseball Scorer and Statistician so that I can keep up with the games!!
Reading, catching up with friends (gotta love a coffee date!) and trying new skills are often happening around here too!
What is your favourite music, television show, film, book, website, phone app?
Music – hits of the 80s and 90s. I still love modern music but find I don’t know the name of the artists or the song titles anymore!!! So I listen to a lot of “ooh I love this song!”
Tv shows - Criminal Minds, Person of Interest and the like. Not really a TV hog I’m happy to sit reading a magazine listening whilst my husband watches the footy!
Film – I love a good rom com or drama but hate suspense! It’s the music!!!
Book – Diana Gabaldon Cross Stitch series, J.D. Robb, Nora Roberts, Clive Cussler anything really! Absolute sucker for a new magazine! (Love the whole experience of reading them!) Also love women in business books like Girl Boss or Lisa Messenger.
Website – Create and Thrive, Blog Society, Mailchimp (getting my newsletter out there…I am seriously helpless at this so they are few and far between lol), Google Analytics, Pinterest.
Phone apps – Instagram, Pinterest, Remindagram, A Beautiful Mess, Project Life app, it’s hard to stop at 5!
What would be your perfect day?
Waking up before my kids, sitting peacefully with a coffee (no cartoons on yet!!) and my iPad catching up on the ‘news’. Then all the meals cooked by someone else (so much tastier when you don’t cook them!) and chilling out with my family, maybe grabbing an ice cream at a market or finding a quirky new shop! And no one complaining that we are window shopping without buying!!! (Males just don’t get this!!)
Who is one of your favourite madeit seller, explain why in less than 10 words?
Willow Tree Skincare - always crushing on these gorgeously made and presented WA skincare products!
Resinating visit store
23 June 2015