Spunk and Heart visit store
Tell us a bit about yourself
My name is Nicole and I live in Marrickville in the innerwest of Sydney with my fiancé, 22 month old daughter Ruby and 2 fur babies Ted & Betty. I was originally from Melbourne and moved to Sydney in 2001 to study and start a new big city adventure. I’ve worked as a graphic designer for the past 13 years on various large corporate brands as well as my own freelance clients and since the birth of my daughter i created Spunk & Heart a year ago as a creative outlet whilst being at home with my daughter, which really allows me to “do what you love & love what you do”.
Can you explain your craft/art and the material you like to use?
I create custom wallart prints, the main material I use to produce my designs is paper/canvas and ink. The method I use for printing is mainly digital printing processes due to the custom nature of the designs, the majority of my products are all personally customised with customers colour choice and unique details. My products are produced locally in Sydney with a focus on sourcing high quality materials to ensure a unique high quality end product. My design concepts are mostly created from handrawn scamps and then created digitally using design software.
Where do you get your inspiration and what is your creative process?
I draw on inspiration by the world around me, current & forward trends, children’s rooms/spaces, everyday life, experiences and a love for great design and typography. I’m greatly inspired by good design that creates an emotional response and makes you feel a connection, and that is really what is the main concept behind my creative process & ideas is, to create pieces that are sentimental, unique and inspirational. After the birth of my daughter, I was inspired to create some artwork pieces for her room, that would inspire her to let her imagination run wild, as well as promote play & fun and that really was the beginning of my love for children’s rooms and spaces.
I just love hearing feedback from customers that have received an order and how much of a special keepsake it is to them and their family that really inspires me and makes me love what I do even more and want to keep creating.
How long have you been creating and how did you get into craft/art?
My passion for art, design & music has pretty much been a part of my life since I can remember and my family and partner have always been really supportive. I always had a love for drawing and painting through high school and they where always my strongest subjects and that lead me to study Visual Arts and then Graphic Arts from there. I couldn’t really imagine any other career path!
How did you come up with your business name?
I wanted a name that encapsulated the core for my vision I had for my product range when I initially started putting the business together, after spending a few days thinking over various names I came up with “Spunk & Heart” which pretty much is the concept of creating products that have a sentimental value or meaning and also have an individual element to them. Something unique for customers that seek out products with individual expression.
What resources 'have or do you' use to help your creative pursuits (i.e. groups, classes, shops, websites etc)?
Art and design markets such as Finders Keepers are always an inspiration. Websites such as abduzeedo.com, friendsoftype.com are a great endless inspiration for creative design and tutorials. I also love flicking through interior design magazines and wondering through vintage antique shops such as Mitchell Road Antique and Design Centre in Alexandria or Dug Up on Bourke for inspiration as well as local small business run children’s shops for bespoke kids décor & products. Semi-Permanent conference for design inspiration and visual platforms such as Pinterest/Instagram are an endless inspiration.
What's your best advice for someone starting up?
Follow your dreams and jump right in and give it a go, and be prepared for lots of late nights and hardwork. Even if you don’t have a business plan to start with as long as you have a vision in your head that’s a great start and you can build your business/brand from there. Having a unique high quality product and investing time refining it to begin with is really important, you can build your brands reputation from there to grow and develop into other areas of the business. It really is a journey that you can steer into the direction of where you want it to go.
Do you have any advertising/promotion tips for sellers to be successful?
Presenting your products with great product shots & styling is important and really helps sell your product and make your brand more professional and marketable. Having a consistent brand and look throughout advertising material is a great way to build brand awareness and recognition and make you stand out from your competition.
Can you share any lessons that you have learned the hard way?Along the way I have learnt to find a balance of what I may personally like may not necessarily be what other people like, finding your audience and listening to what they want is really an important aspect in business. Knowing what works and what sells and taping into that as well as staying true to your individual style.
What do you like to do besides creating?
Spending time with family/friends and doggies. Travelling, music, vegetarian cooking and gym classes.
What is your favourite music, television show, film, book, website?
My favorite websites for boosting creativity include:
thelifecreative.com, abduzeedo.com friendsoftype.com, theinspirationgrid.com, fromupnorth.com
Favourite music is anything from Johnny Cash, DJ Shadow, Beastie Boys, Le Tigre to Metallica.
Favourite tv shows at the moment include, Fargo, Orange Is The New Black, Girls, Broad City and my all time fav Seinfield.
Favourtie films would have to be Thelma & Louise, Mad Max, Johnny Suede, Taxi Driver and any cheesy 80’s movies like 16 Candles, Pretty In Pink etc
Favourite books includes, The Artists Way, The End of Print, The Dice Man, On The Road
What would be your perfect day?
Travelling to a new city or place and exploring with my family and love eating out and discovering new veggo restaurants.
Who is your favourite madeit seller, explain why in less than 10 words?
JoeyJellyBean - fabulous range of baby/kids clothes, just love her style.
spunkandheart visit store
17 March 2015